Pay only for the clicks you receive
No monthly retainer. No impression minimum. No rate card to decode. One published price of $0.10 per click — the same at 1,000 clicks and at 100,000 — and you are billed for nothing else.
- $0.10 per click, from 1,000 clicks up to 100,000
- Set a total budget and a daily cap — we stop at whichever comes first
- Bots, repeat clicks and data-centre traffic are filtered before billing
- Live dashboard built from the same numbers as the invoice
Who your clicks come from
Four steps, no retainer
You set a budget, we place the links, you pay for the clicks that arrive. Nothing in between is billable.
Tell us where the clicks should land
One destination URL — your homepage, a pricing page, a signup form. We check it loads, is not a redirect chain and is not behind a paywall before anything goes live.
Pick a click count and a daily cap
Anything from 1,000 to 100,000 clicks in steps of 500. The daily cap decides how fast it spends; the total decides when it stops.
We place the link across the directory
Category pages, comparisons, alternatives, roundups and search results. Live within 24 hours of the budget landing.
You pay $0.10 for each verified click
Impressions are free. Bot traffic is free. Repeat clicks from the same visitor inside 24 hours are free. You are billed for the rest, and it stops dead when the budget is spent.
One rate. Nothing to decode.
The same price whether you buy a thousand clicks or a hundred thousand.
| Clicks | CPC | Total |
|---|---|---|
| 1,000 – 100,000 | $0.10 | $100 – $10,000 |
Budgets move in steps of 500 clicks. Impressions are not billable, and neither are bot clicks, repeat clicks inside 24 hours or clicks from outside your targeting. Need more than 100,000 clicks? Tell us on the brief and we will quote the overflow separately.
Move the slider, see the spend
The slider steps in 500 clicks. Whatever it shows is what you are charged — this is the same maths the invoice uses.
1,000 × $0.10 = $100
What a click budget includes
Pay Per Click
Pay only for the clicks you receive
1,000 to 100,000 clicks · billed at $0.10 each
- $0.10 per click at every volume from 1,000 to 100,000
- Impressions cost nothing — you pay on the click
- Daily cap and total budget you set and can change
- Category, geography, device and audience targeting
- Bot, repeat and data-centre clicks filtered before billing
- Live dashboard plus a weekly summary email
- Stops automatically when the budget is spent
- No monthly retainer and no minimum term
Where your clicks come from
Your link runs across the whole directory, not one banner slot. Every one of these places can send a billable click.
Category pages
Inside the categories your product genuinely belongs to, next to the tools a buyer is already scrolling through.
Comparison pages
The head-to-head pages where somebody has narrowed it to two names and is looking for the tiebreaker.
Alternatives pages
"Alternatives to X" is the highest-intent page on any directory. The reader has already decided to switch.
Best-of roundups
The "best AI tool for X" lists, where a shortlist is being built rather than a name being checked.
Search results
On-site search, matched to the query. Somebody typing your category is the cheapest click you will ever buy.
Tool detail pages
The related and "people also viewed" rails on individual listings, including your competitors' pages.
Show it to the right people
Targeting carries no premium here. Narrowing the audience costs the same $0.10 as running wide.
By category
Run only inside the categories where your product is a real answer. Everywhere else is wasted budget dressed up as reach.
By geography
Country or region. Useful when pricing, language or a support timezone makes a click from the wrong place worthless.
By device
Desktop only, mobile only, or both. A tool that needs a keyboard should not be paying for phone traffic.
By audience segment
Developers, marketers, founders, students, enterprise buyers — segmented from on-site behaviour, not from guesswork.
By competitor
Name the tools you win against and we place you on their comparison and alternatives pages.
By day and hour
Weekday business hours if that is when your sales team answers. The daily cap does the rest of the pacing.
What you are never charged for
A pay-per-click rate is only honest if the click count is. Everything below is filtered out before your balance moves.
Bots and crawlers
Known crawlers, headless browsers and anything failing a basic behavioural check are dropped before the click is counted.
Repeat clicks
The same visitor clicking your link five times in an afternoon is one billable click, not five. The window is 24 hours.
Data-centre traffic
Clicks originating from hosting ranges and known proxy pools never reach your balance.
Accidental taps
A click that bounces back inside two seconds is treated as a misfire and refunded automatically.
Your own team
Send us the office IP ranges on the brief and we exclude them, so QA-ing your own campaign costs nothing.
Off-target clicks
If you targeted three categories, a click from outside them is not billable. Targeting is a filter, not a preference.
You see everything we see
Clicks and spend, live
How many clicks have landed, what they cost and how much budget is left — updated continuously, not nightly.
Where each click came from
Broken down by placement, category and page, so you can see which surfaces actually work for you.
Filtered click log
What we rejected and why. The number you are not being charged for is as auditable as the number you are.
Conversion tracking
Add a pixel or a UTM set and the dashboard reports signups and revenue next to the clicks, not just the clicks.
Pacing and burn rate
Exactly how fast the budget is going and the date it runs out at the current rate.
Weekly summary email
A plain-English recap you can forward to whoever signs off the spend.
Set up your campaign
Four short steps. We confirm the landing page and daily cap within one working day.
What are you promoting?
Where the clicks land, and what you want them to do.
Exactly where a click should land. We check it loads and is not a redirect chain before going live.
Step 1 of 5
Questions about paying per click
Ready to buy clicks instead of impressions?
Set a budget, set a cap, and pay for what arrives.
