Course directory placements · Published rates

Reach people at the moment they are choosing a course

Not people who might one day want to learn AI. People with three course tabs open, comparing curriculum and price, deciding this week.

See placements & rates Plan a campaign
  • Category sponsorships, featured slots and hub takeovers
  • Target by category, level, geography and audience
  • Published rates — no "contact us for pricing"
  • Reporting from the same numbers we bill from
The vertical

What you are buying into

24 Courses listed
8 Providers
10 Categories
48h Campaign live in
Placements

Every way to advertise here

Six placements inside the course directory. Buy one, or let us combine them into a plan.

From $349 / month

Category Sponsorship

Own one of the ten course categories. Your course sits above the fold on that category page and in its slot on every course card inside it.

From $549 / month

Featured Course Slot

The featured row across the directory index and every category and provider page. The highest-traffic placement that is not the hub itself.

From $899 / month

Course Hub Takeover

The hero slot on /ai-courses plus a pinned position on every listing page under it. One advertiser at a time, booked by the month.

From $499 / send

Learner Newsletter Spotlight

A dedicated block in the send that goes to people who opted in specifically for course recommendations. One spotlight per send.

From $399 / month

Comparison & Roundup Placement

Appear on the "best course for X" and head-to-head pages, where the reader has already narrowed it to two or three and is looking for a tiebreaker.

Goals

Start from what you need

Tell us the outcome and we will propose the placements. Buying a banner because it was on the rate card is how budgets get wasted.

Fill a cohort

A fixed start date and a seat count to hit. Concentrated spend in the three weeks before enrolment closes.

Launch a new course

Hub takeover plus a newsletter spotlight in launch week, so the course arrives with an audience rather than looking for one.

Own a category

Be the default answer inside one topic — Prompt Engineering, Machine Learning, AI for Marketing — for as long as you hold the sponsorship.

Beat a competitor

Place on the comparison and roundup pages where buyers are actively deciding between you and somebody else.

Steady enrolment

Always-on placement at a spend level that pays for itself, rather than bursts that spike and stop.

Build provider brand

Promote the school rather than one course, so every listing you hold benefits from the recognition.

Targeting

Show it to the right learners

By category

Appear only inside the course categories your subject genuinely belongs to.

By level

Beginner, intermediate or advanced. A capstone course should not pay for people looking for their first tutorial.

By geography

Country or region level — useful when pricing, language or cohort timezone is regional.

By price band

Reach people browsing free courses, or people already filtering above $200. They are different buyers.

By audience segment

Developers, marketers, founders, students, enterprise L&D — segmented from on-site behaviour.

By provider page

Place directly on the provider pages of the schools you compete with for the same student.

Rates

Published rates

No "contact us for pricing". These are the numbers, and they are the numbers we bill from.

Category Sponsorship

Own one course category

$349 per month

Billed monthly

2 days 30 days
  • Top slot on one category page
  • Sponsored card in that category listing
  • Do-follow link to your course page
  • Monthly performance report
  • Homepage placement
Most popular

Featured Course Slot

The featured row, directory-wide

$549 per month

Billed monthly

24 hours 30 days
  • Featured row on the directory index
  • Featured on every category and provider page
  • Featured badge on your listing
  • Do-follow links to course and provider pages
  • Weekly performance report
One at a time

Course Hub Takeover

The hero slot on /ai-courses

$899 per month

Billed monthly · exclusive

24 hours 30 days
  • Hero slot on the course directory hub
  • Exclusive — one advertiser per month
  • Pinned position on every listing page
  • Everything in Featured
  • Newsletter spotlight included

Learner Newsletter Spotlight

A dedicated block in one send

$499 per send

Per send

2 days
  • Dedicated block, one spotlight per send
  • Written by us, approved by you
  • Do-follow link to your course page
  • Open, click and enrolment reporting

Multi-course & Enterprise

For providers with a catalogue

Custom

Custom pricing

24 hours
  • Placement across your whole catalogue
  • Provider brand page and takeover
  • Dedicated account manager
  • Invoice billing and annual terms

Want to buy traffic by the click instead of by the month? That is pay-per-click, priced at $0.10 a click across the whole site.

Estimate

Estimate your spend

Package
Price $349 per month

Own one course category

Turnaround 2 days
Estimated total
$349
An estimate, not a quote — we confirm the final number in your plan before anything is charged.
Reporting

You see everything we see

Impressions & reach

How many people saw the placement, deduplicated by visitor.

Clicks & CTR

Click volume and rate, broken down by placement and by day.

Enrolment tracking

Add a pixel or a UTM set and we report enrolments, not just clicks.

Weekly summary

A plain-English email you can forward to whoever signs off the budget.

Live dashboard

Log in any time — the numbers are the same ones we bill from.

Spend pacing

Exactly how much of your budget is left and how fast it is going.

Brief

Plan your campaign

Four short steps. We reply with a media plan within one working day.

Your campaign

What are you promoting, and what does success look like?

Not sure? Leave it blank — tell us the goal above and we will propose the mix.

Saves as you go

Step 1 of 5

FAQ

Questions advertisers ask

How is this different from a Featured listing on /submit-course?
A listing is a permanent page for one course, bought once. Advertising is placement around the whole directory, bought by the month or by the click, and it moves you in front of people browsing courses that are not yours. Most providers list first and advertise once they know the listing converts.

Do I need a listing before I can advertise?
Yes. Every placement points at a course listing, so the course has to exist in the directory first. If you do not have one, submit it at /submit-course and we will start the campaign the day it publishes.

Are these rates negotiable?
The published rates are the rates. What is negotiable is the mix — if a category sponsorship and a newsletter spotlight get you the same outcome for less than a hub takeover, we will tell you that rather than sell you the expensive one.

How is the category sponsorship exclusive?
One sponsor per category per month. If the category you want is taken we will tell you when it frees up and hold your place in the queue rather than quietly selling you something else.

Can I target by level or price band?
Yes. Category, level, geography, price band, audience segment and provider page are all available, and combining them is free — targeting does not carry a premium here.

What creative do I need to supply?
A logo, a headline and a short body line. If you would rather not write it, tick the box on the brief and we will draft it from your listing and send it for approval before anything goes live.

How do I know the numbers are real?
You get a live dashboard, and the figures in it are the same figures the invoice is generated from. Add a pixel or a UTM set and we report enrolments rather than just clicks.

What happens if a campaign underdelivers?
Monthly placements that miss their committed impressions get the shortfall added to the following month at no cost, and we tell you before you have to ask.

Can I cancel?
Monthly placements run to the end of the paid month and then stop; there is no rolling contract to escape. A newsletter spotlight can be rescheduled up to 48 hours before the send.

Do you advertise competing courses in the same category?
Sponsorships are exclusive for the month. Featured slots are not — the directory exists to help people compare, and a page with one course on it is a landing page, not a directory.

Ready to reach course buyers?

Tell us the outcome. We will tell you what it costs.