Frequently Asked Questions

Official answers

Pricing, listings, verification, events, submitting your tool and advertising with us — the real answers, written by the people who run the directory.

Popular
61 answers
4 topics

Getting started

What AIToolsay is, what it costs, and how the directory actually works.

6

Is AIToolsay really free?

Yes — every tool, course, prompt and resource on AIToolsay is free to use, with no trial, no credit card and no hidden tier. The platform is funded by optional listings and sponsorships, never by paywalling the directory.

Do I need an account?

No. You can browse and use everything as a guest. An account only adds the convenience features — saving favourites, following categories, and getting the weekly digest.

How are tools reviewed and verified?

Every listing is checked by a human before it goes live: the link, the pricing claim, the category and the description. Tools that go dead or change their pricing model are re-checked and re-labelled.

How often is new content added?

Daily. New tools, models, prompts and news land continuously, and existing entries are revisited so the details stay accurate rather than frozen at the date they were added.

Can I submit my own AI tool?

Yes — use the Submit a Tool form. Submissions are reviewed by an editor, and you will hear back either way rather than being left wondering.

What is the difference between AI Tools and the AI Directory?

AI Tools are the free utilities you can run right here on AIToolsay. The AI Directory is the catalogue of third-party AI products, with pricing, alternatives and reviews for each one.

Events & tickets

Registering, waitlists, tickets, refunds and certificates.

9

How do I register for an event?

Events

Open the event and use the Register or RSVP button. Free events confirm straight away; paid ones take you through checkout first. You will get a confirmation email with your ticket and a calendar file.

Full details

Do I need an account to attend?

Events

Not usually. Most events only ask for your name and email. Signing in does mean everything you have booked appears together under My Events, and your details are filled in for you next time.

Full details

Can I cancel or get a refund?

Events

You can cancel a free registration yourself from My Events up until shortly before the event starts, and your seat goes back into the pool. Refunds on paid tickets follow the organizer’s own refund policy, which is shown on the event page before you pay.

Full details

The event is full — what is a waitlist?

Events

Join the waitlist and we will email you the moment a seat frees up. The seat is then held for you for a limited time before it passes to the next person, so it is worth acting on that email quickly.

Full details

Can I send someone else in my place?

Events

Yes. Open your registration under My Events and use Transfer. The original ticket stops working immediately and a new one is issued to the person you name, so any old copy of the QR code becomes invalid.

Full details

How do I add an event to my calendar?

Events

Every event page has an Add to calendar option with Google, Outlook and an .ics download. If the organizer changes the time, re-adding it updates the entry you already have rather than creating a second one.

Full details

Will I get a certificate?

Events

Where the organizer offers one, yes — but only if you actually attend. Certificates are issued after the event and carry a code anyone can verify on this site.

Full details

Who can publish events here?

Events

Verified companies, and every event is reviewed by a person before it goes live. Events never publish automatically.

Full details

Submitting your tool

Getting listed: what it costs, how long review takes, and what happens after.

10

How much does it cost to list my tool?

Pricing

A standard listing is completely free and always will be. Paid plans exist only if you want to skip the queue, get a featured badge or take a sponsored slot — you can see exactly what each one includes in the pricing section above.

Full details

How long does it take to get listed?

Review

Free submissions are reviewed in the order they arrive, usually within 5–7 days. Featured submissions are reviewed within 48 hours and sponsored submissions within 24 hours. You will get an email at every stage, and you can watch progress live from your submissions dashboard.

Full details

Does my listing expire?

Listing

Free and Featured listings are permanent — once approved your tool stays in the directory. Sponsored placements run for the period you paid for, after which the listing stays but the sponsored position ends.

Full details

Can I update my listing later?

Listing

Yes. Open your submissions dashboard, choose the listing and request an update. Changes to descriptions, screenshots and links go through a short re-review so the directory stays accurate.

Full details

Why was my tool not listed?

Review

The most common reasons are a broken or paywalled link, a tool that is not actually AI-powered, a duplicate of something already listed, or a description that promises features the product does not have. We always send the specific reason, and you can fix it and resubmit.

Full details

Can I submit more than one tool?

Submitting

Absolutely. Submit each tool separately so it gets its own listing page, category placement and reviews. If you have a large catalogue, the Enterprise plan handles bulk listings with a single point of contact.

Full details

Can you guarantee sales or traffic?

Pricing

No, and be careful with anyone who does. We can guarantee placement, a real backlink and exposure to a large, targeted AI audience. How that converts depends on your product, your landing page and your pricing.

Full details

Do you work with agencies?

Submitting

Yes. Agencies submitting on behalf of clients should use the client's contact email so review updates reach the tool owner directly. The Enterprise plan is built for this.

Full details

What is the refund policy?

Pricing

If we reject a paid submission, you get a full refund automatically — you are never charged for a listing that does not go live. If you change your mind before review starts, contact us and we will refund it.

Full details

What if I have another question?

Submitting

Contact our team from the link below. We read every message and usually reply within a few hours on weekdays.

Full details

Advertising & partnerships

Campaigns, guest posts, listing updates and how reporting works.

36

How quickly can a campaign go live?

Advertise AI
Most campaigns are live within 24–48 hours of approval. Newsletter placements follow the send schedule, so those depend on the next available slot — we will tell you the exact date before you pay.
Full details

Is there a minimum spend?

Advertise AI
Pay-per-click starts at 500 clicks. Everything else is priced per month or per placement with no separate retainer, and there is no long-term contract on any package.
Full details

How do you count a click?

Advertise AI
A click is a unique human visitor following your link to your site. We filter bots, repeat clicks from the same visitor inside 24 hours, and known data-centre traffic before you are billed.
Full details

Can I target specific categories only?

Advertise AI
Yes. You can stack category, keyword, geography, device and audience targeting on any placement. Narrower targeting usually costs more per click but converts better.
Full details

What creative do you need from me?

Advertise AI
A logo, a headline, a short description and a destination URL is enough to start. If you have banners we will use them; if you do not, our team will produce them at no extra cost on monthly packages.
Full details

Do you offer conversion tracking?

Advertise AI
Yes. Add a UTM set or drop our pixel on your signup confirmation page and the dashboard reports signups alongside clicks.
Full details

Can I pause or cancel a campaign?

Advertise AI
Pay-per-click can be paused at any time and the unused balance stays on your account. Monthly placements run to the end of the paid month and then stop unless you renew.
Full details

Do you accept every advertiser?

Advertise AI
No. We turn down anything misleading, adult, or unrelated to AI, and we will not run a competitor ad inside a category that is exclusively sponsored.
Full details

How long do posts stay live?

Guest Posts & Link Inserts
Indefinitely. We only ever remove a post if it becomes factually wrong or the destination site goes dead, and we will contact you first.
Full details

Can I write the article myself?

Guest Posts & Link Inserts
Yes, and it costs the same — the price covers editing, publication and promotion, not just the writing. Your draft still has to clear our editorial guidelines.
Full details

What is the turnaround?

Guest Posts & Link Inserts
Link insertions go live in about 3 days. Guest posts and sponsored articles take 5–7 days including a review round. Expedited delivery is available for 50% extra.
Full details

Do you accept AI-written drafts?

Guest Posts & Link Inserts
We accept them if a human has edited them into something worth reading. We reject unedited output, and we do check.
Full details

Can I choose the anchor text?

Guest Posts & Link Inserts
Yes, for both link insertions and guest posts. We will push back if the anchor is so over-optimised that it would hurt you, but the final call is yours.
Full details

What if you reject my topic?

Guest Posts & Link Inserts
We suggest an alternative angle. If nothing works, you get a full refund — we have never kept money for a placement we did not publish.
Full details

Do you offer a discount for volume?

Guest Posts & Link Inserts
The backlink programme is already 20% below buying the placements individually. For more than ten placements, talk to us directly.
Full details

Why is there a fee to update a listing?

Update Your AI Tool Listing
Every change is reviewed by a person before it goes live, which is what keeps the directory trustworthy. The fee covers that review. Correcting something factually wrong that we got wrong is always free — just tell us.
Full details

How do you verify I own the tool?

Update Your AI Tool Listing
Usually your email domain matching the tool domain is enough. If it does not, we will ask you to add a meta tag to your site or reply from an address on the domain.
Full details

How long does an update take?

Update Your AI Tool Listing
Basic updates are reviewed within 48 hours, Priority within 24. Once approved, changes are live immediately.
Full details

Can I roll back a change?

Update Your AI Tool Listing
Yes. Every version of your listing is snapshotted. Tell us which version you want and we will restore it at no charge.
Full details

What if my update is rejected?

Update Your AI Tool Listing
We tell you exactly why and what to change, and you can resubmit at no extra cost. If we cannot make it work at all, you get a refund.
Full details

Can I update more than one listing?

Update Your AI Tool Listing
Yes — submit one request per listing. If you manage more than five, contact us about a bulk arrangement.
Full details

Do you edit my copy?

Update Your AI Tool Listing
Only on Full Refresh, and only with your approval. On Basic and Priority we publish what you send, minus obvious typos.
Full details

Is listing really free?

Submit Your GPT
Yes. Free listings are permanent and complete — category placement, example prompts, screenshots and all. The paid tiers buy a verification badge and visibility, not the listing itself.
Full details

How long does review take?

Submit Your GPT
Free listings are reviewed within 48 hours, paid tiers within 24. We open every GPT and try it, so it is a real review rather than a rubber stamp.
Full details

What gets a GPT rejected?

Submit Your GPT
A dead link, a description that does not say what it does, no working example prompts, no real screenshot, or content in one of our prohibited categories. We always tell you which, and you can fix and resubmit for free.
Full details

How does verification work?

Submit Your GPT
We check the GPT is published under your OpenAI account and that you control the site or social profile you list. Usually a matching email domain or a post from the linked account is enough.
Full details

Can I edit my listing later?

Submit Your GPT
Yes. Small corrections are free. Substantial rewrites go through the listing update service so they get a proper review.
Full details

Do you take a cut of paid GPTs?

Submit Your GPT
No. We never touch your revenue and we do not sit between you and your users.
Full details

Can I list more than one GPT?

Submit Your GPT
As many as you like, one submission each. If you have more than ten, get in touch and we will bulk-import them.
Full details

Can you do something that is not on this list?

More Business Services
Almost certainly. Most of the services on this page started as a one-off request from a client. Describe what you are trying to achieve and we will tell you honestly whether we are the right people.
Full details

Are your product reviews honest?

More Business Services
Yes, and that is the point of buying one. We say what we did not like. A review that reads like an ad is worth nothing to the reader and therefore nothing to you.
Full details

Do you disclose paid placements?

More Business Services
Always. Every paid review, video and sponsored post carries a disclosure. It has never measurably hurt performance and it keeps our audience trusting us.
Full details

How does the consulting credit work?

More Business Services
Book an hour, and if you buy any service within 30 days we deduct the consulting fee from it. There is no catch and no obligation to buy.
Full details

What is the minimum engagement?

More Business Services
A single service, starting at $199 for a link exchange. There is no retainer and no minimum term on anything except the enterprise programme.
Full details

How fast can you start?

More Business Services
Social and newsletter placements can go out within a week. Videos and reviews take 3–4 weeks because they involve real production time.
Full details

Didn’t find your answer?

Every message reaches the team that owns it, and anything asked more than once ends up on this page.