Advertising that reaches people already shopping for AI
No cold audiences. Every placement sits next to the tools, comparisons and reviews your buyers are reading right now.
- Category, keyword and geography targeting
- Transparent CPC — no minimum retainer
- Weekly performance reports you can forward
Who you reach
Real numbers, refreshed from the platform — not a media kit from last year.
Every way to advertise
Eight placement types, from self-serve clicks to a full homepage takeover.
Pay-Per-Click Campaigns
Only pay when someone clicks through to your site. Bids start at $0.85 and you can cap daily spend.
Featured Listings
Your tool pinned to the top of its category with a highlighted card, badge and priority in search.
Homepage Promotions
A hero slot on the busiest page on the site, above every category and collection.
Category Sponsorships
Own a whole category. Your brand sits at the top of every page inside it, exclusively.
Newsletter Ads
A dedicated block in our weekly send to 180K+ subscribers who opted in for AI tool news.
Banner Ads
Responsive display units across article, comparison and listing pages. Sold on CPM.
Sponsored Collections
A curated collection built around your product, promoted across the site and socials.
Automated Ad Placement
Let our engine place your budget wherever it performs best that week, and rebalance automatically.
Start from what you need
Tell us the outcome and we will build the placement mix around it.
Brand awareness
Get your name in front of the whole category before buyers start comparing.
Qualified signups
Drive trials from people who just read about the problem you solve.
Product launch
Concentrated spend across a launch week, with homepage and newsletter placement.
Category leadership
Own a category outright so you are the default answer inside it.
Enterprise pipeline
Target decision-maker segments and geographies rather than raw volume.
Competitive displacement
Appear on comparison and alternative pages where buyers are actively switching.
Show it to the right people
Six targeting layers you can stack on any placement.
By category
Appear only inside the categories your product genuinely belongs to.
By keyword & intent
Match on what people searched for, not just where they landed.
By geography
Country, region or city level — useful when pricing or support is regional.
By device
Split desktop and mobile so a desktop-only product does not pay for phone traffic.
By audience segment
Developers, marketers, founders, enterprise buyers — segmented from on-site behaviour.
By competitor page
Place directly on the comparison and alternative pages that name your competitors.
Simple, published pricing
No rate cards behind a form. Pick a package or build your own.
Pay Per Click
Self-serve, pay only for results
Minimum 500 clicks
- Category and keyword targeting
- Daily spend cap you control
- Live click dashboard
- Weekly performance email
- Homepage placement
Featured Listing
Top of your category, every day
- Pinned to the top of your category
- "Featured" badge across the site
- Priority in on-site search
- Highlighted card with your brand colour
- Monthly performance report
Homepage Spotlight
The busiest slot on the site
- Hero placement on the homepage
- Everything in Featured Listing
- One newsletter mention included
- Social post across our channels
- Dedicated account manager
Category Sponsorship
Own a category outright
- Exclusive branding on every page in the category
- No competitor ads in your category
- "Sponsored by" placement in the category header
- Category newsletter section
Newsletter Spotlight
180K subscribers, one send
- Dedicated block with image and CTA
- 180,000+ opted-in subscribers
- Open and click reporting
- Copywriting help included
Enterprise
Built around your quarter
Custom pricing
- Multi-placement media plan
- Sponsored collections and content
- Quarterly strategy sessions
- Invoicing and PO support
- Custom reporting to your BI stack
Estimate your spend
Move the slider to see what a campaign costs before you talk to anyone.
You see everything we see
Live dashboards plus a plain-English weekly summary.
Impressions & reach
How many people saw the placement, deduplicated by visitor.
Clicks & CTR
Click volume and rate, broken down by placement and by day.
Conversion tracking
Add a pixel or a UTM set and we report signups, not just clicks.
Weekly summary
A plain-English email you can forward to whoever signs off the budget.
Live dashboard
Log in any time — the numbers are the same ones we bill from.
Spend pacing
See exactly how much of your budget is left and how fast it is going.
What advertisers get back
We moved half our paid budget here from a general ad network. Cost per signup dropped by 60% in the first month because the traffic already knows what an AI tool is.3.2x more signups
The category sponsorship was the single best spend of our launch quarter. Being the default name in our category compounds — we still get traffic from it.18K visitors in 30 days
What sold me was the reporting. I forward the weekly email straight to our CFO and there are never questions about where the money went.41% lower CAC
Plan your campaign
Four short steps. We reply with a media plan within 24 hours.
Your campaign
What are you promoting, and what does success look like?
Where should the traffic go?
Pick everything that applies — it changes which placements we recommend.
Not sure? Leave it blank and we will propose a mix.
Step 1 of 5
Questions advertisers ask
Ready to reach AI buyers?
Tell us your goal and budget — we will send back a plan the same day.
