Write a monthly investor update for [COMPANY]. METRICS: [METRICS] WHAT HAPPENED: [HIGHLIGHTS] WHAT WENT WRONG: [LOWLIGHTS] ASKS: [ASKS] Format: 1. TL;DR — three lines, including the bad one 2. Metrics table, with month-over-month change and one line of interpretation each 3. What went well 4. What went wrong, and what we are doing about it. This section comes before the wins-lite section, not buried at the bottom. 5. Specific asks — introductions, hires, advice — each named enough that someone can act on it Tone: direct, no adjectives doing work that numbers should do. Never write "we are excited to announce". If a metric moved because of a one-off, say so in the same line.
Analyses a competitor honestly, including the parts where they are better than you.
The memo format that forces a recommendation instead of a survey of options.
Three pricing structures, each with the customer it wins and the one it loses.