Write a one-page decision memo. DECISION: [DECISION] CONTEXT: [CONTEXT] CONSTRAINTS: [CONSTRAINTS] WHO DECIDES: [DECIDER] Structure: - Recommendation, first line, unhedged - Why, in three bullets, strongest first - What we give up by choosing this. Do not skip this section. - The two alternatives considered and the specific reason each lost - What would have to be true for this to be wrong, and when we would know - What happens next week if this is approved Under 500 words. No background section — [DECIDER] has the context. If you need a fact I have not given you, list it at the end under "Open questions" instead of assuming it.
Analyses a competitor honestly, including the parts where they are better than you.
Three pricing structures, each with the customer it wins and the one it loses.
A monthly update in the format investors actually read, with the problem section first.