Write a reply to an unhappy customer. WHAT HAPPENED: [ISSUE] OUR FAULT OR NOT: [FAULT] WHAT WE CAN ACTUALLY DO: [REMEDY] CUSTOMER'S TONE: [TONE] Rules: - Acknowledge the specific thing that went wrong, in their words, in the first sentence - If it was our fault, say so plainly. "We apologise for any inconvenience" is not an apology. - State what we are doing, with a time - Never say "as per our policy", "we understand your frustration", or "reaching out" - Do not promise anything not in [REMEDY] - Match their register: if they are furious, be shorter and plainer, not warmer Give me the reply, then a one-line note on anything I should check before sending.
Turns a ticket export into reusable replies with the variables marked.
The handoff note that stops the customer having to explain it a third time.
Turns a one-off reply into a documented article so the ticket stops recurring.