A weekly briefing on what your competitors actually shipped
Competitive monitoring degrades into a folder of unread alerts. This agent checks a defined set of sources weekly, compares against last week's snapshot, and reports only what actually changed — with a link to the evidence for each item.
The filtering is the product: an alert stream nobody reads is worse than no monitoring.
Replaces scattered manual checking with one briefing that names what changed and why it matters.
A weekly digest of genuine changes across the tracked set, each with a source link and a materiality note.
Every step in order, colour-coded by how much of it runs without a human.
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7 steps from trigger to result.
Assess these competitor changes for materiality to us.
Our positioning: {{our_positioning}}
Our target segments: {{segments}}
Changes detected:
{{change_set}}
For each change:
- what changed, in one line
- source URL
- materiality: high|medium|low|noise
- why it matters to us specifically, or why it does not
Be ruthless with "noise". A reworded headline is noise. A new pricing tier is not. If everything this week is noise, say so — an empty digest is a valid and useful result.
Each tool records the role it plays and whether it is required.
ChatGPT
Primary
Required
OpenAI's conversational AI assistant for writing, research, coding, data analysis and everyday work
Claude
Supporting
Required
A safety-focused AI assistant built for long documents, careful reasoning and real work.
Perplexity
Supporting
Optional
An answer engine that cites its sources — search and AI in one interface.
Services this workflow connects to, and how each authenticates.
Every prompt in the workflow, in chain order. Swap the highlighted placeholders for your own values.
Assess these competitor changes for materiality to us.
Our positioning: {{our_positioning}}
Our target segments: {{segments}}
Changes detected:
{{change_set}}
For each change:
- what changed, in one line
- source URL
- materiality: high|medium|low|noise
- why it matters to us specifically, or why it does not
Be ruthless with "noise". A reworded headline is noise. A new pricing tier is not. If everything this week is noise, say so — an empty digest is a valid and useful result.
Have these ready before you start.
Track competitor positioning and messaging shifts weekly.
Positioning stays currentDetect pricing and packaging changes the week they happen.
Faster pricing responseMaintain an evidence-backed record of how a market is moving.
Documented market historyAuthor estimates — treat them as a starting point and measure your own runs.
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