AI Competency Builder
Build the competencies that matter most to you
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What does good look like at each level? Organisations talk about competencies constantly and rarely write down what separates a level two from a level three in words anybody could apply.
Until those descriptions exist, competence is whatever the assessor thinks it is that day.
Short answer: The AI Competency Builder is a free tool that writes competency descriptions. Levels, the observable behaviour at each one, and the development activity that moves somebody from one to the next.
What is AI Competency Builder?
It produces the descriptors, not the judgement. What comes back is a framework: named competencies, levels within each, and what a person does at each level, phrased so that two people reading it would place the same behaviour at the same level.
Why Use AI Competency Builder?
Because a competency framework without behavioural descriptions is a list of nouns.
| Framework as usually written | What happens when it is used | What descriptors fix |
|---|---|---|
| Communication, level 3 | Everybody interprets it differently | Observable behaviour per level |
| Adjectives as levels | Good, very good and excellent mean nothing | Levels described by what is done |
| No development path | People told to improve with no route | Activity that moves a level |
| Written for the form | Filed and never used | Language a manager can apply in a conversation |
How Does AI Competency Builder Work?
Everything here runs on one shared working surface, and this tool uses it to produce a document.
- Prompt box. The placeholder calls for a topic, details or requirements. Name the competencies and the roles they apply to.
- Model selector. A dropdown names the engines: MSB AI, Anthropic Claude AI, Google Gemini and others.
- Advanced options. Ten settings sit in a collapsed panel, explained below.
- Generate. Brief and settings feed the prompt engineering behind structured content.
- Result card. The framework lands with its length counted underneath.
- Export row. Downloads in DOC, TXT and HTML, and DOC is essential for something several people will edit.
- Activity history. Every past version stays in the panel, offering copy, listen, reuse, download and open result, which a consultation cycle needs.
Step-by-Step Guide
- Name the competencies you actually need, not a standard list.
- Decide how many levels, and keep it to three or four.
- Ask for observable behaviour at each level rather than adjectives.
- Ask for what moves somebody from each level to the next.
- Set the audience to whoever will apply the framework in conversation.
- Generate, then test two real people against it and see whether it places them.
- Rewrite any level that two managers would read differently.
Key Features
Observable behaviour per level
Ask for it and the levels describe what somebody does rather than how good they are.
Development between levels
Each boundary can carry the activity that crosses it, which turns a framework into something useful in a review.
Template output
Template keeps every competency in the same shape, which is what makes a framework readable across a whole set.
Written for managers
Focus and Audience set to Teachers or General produces language somebody can use in a conversation rather than in a policy.
Core items marked
Include Key Points separates the competencies that are mandatory from the ones that are developmental.
Best Use Cases
- A new team or function with no framework to inherit
- An existing framework whose levels nobody can apply consistently
- Promotion criteria that need to be defensible
- Onboarding where new starters ask what good looks like
- Development conversations that keep ending in vague encouragement
Advanced Options Guide
Ten controls. Output Type and Detail Level decide whether the framework is usable or another document.
| Option | What it controls | Setting for a framework |
|---|---|---|
| Output Type | Standard, Detailed, Concise, Structured, Template, Step by Step, Professional or Creative | Template, so every competency reads the same way |
| Tone / Style | Professional, Formal, Friendly, Simple, Academic, Persuasive, Confident or Neutral | Simple. Frameworks fail on jargon |
| Length | Short, Normal, Long or Detailed | Normal. Short drops the behavioural detail |
| Focus / Audience | Students, Teachers, Parents, Self Learners, Beginners, Exam Candidates, Tutors or General | General or Teachers, meaning the people who apply it |
| Include Examples | Adds an example of behaviour per level | On. Examples are what make levels distinguishable |
| Use Clear Structure | Separates competencies and levels | On |
| Include Key Points | Marks the mandatory competencies | On |
| Age-Appropriate Language | Adjusts vocabulary | Off for a workplace framework |
| Detail Level | Slider from 1 to 100 | Around 60. Behavioural description needs specifics |
| Custom Instructions | Free text up to 1000 characters | How many levels, the roles it covers, and a ban on adjectives as levels |
Example Inputs
Priyanka is writing criteria for a support team where promotion decisions keep being argued about. She opens the AI Competency Builder and bans the usual vocabulary up front.
Competencies needed: handling a difficult customer,
diagnosing a fault, writing a case note, knowing when to
escalate.
Roles: support agent, senior agent, team lead. So three
levels.
Problem: our current framework says things like
"communicates effectively" and every promotion round turns
into an argument about what that means.
Output Type = Template
Tone / Style = Simple
Length = Normal
Focus / Audience = General
Include Examples = On
Use Clear Structure = On
Include Key Points = On
Age-Appropriate Language = Off
Detail Level = 60
Custom Instructions = No adjectives as levels. Every level
must describe something a manager could observe on a shift.
Give one example of behaviour per level. State what moves
somebody from level one to level two and from two to three.
Mark which competencies are mandatory for promotion.
Example Outputs
The escalation competency was the clearest improvement. Level one escalates when unsure, level two escalates with a summary of what has been tried, level three resolves most cases and escalates with a recommendation. Those are three different observable behaviours rather than three grades of the same adjective.
Each boundary carried its development activity, which is what makes the framework work in a review: somebody at level one is not told to communicate better, they are told to write the summary before escalating, which is a specific thing they can start on Monday.
Pro tip Ban adjectives as levels in the brief. Frameworks default to good, very good and excellent, which is the exact failure that makes promotion rounds contentious, and the ban forces behavioural descriptions instead.
Note Building the framework and judging people against it are separate jobs with separate tools. Once the descriptors exist, the AI Competency Evaluation Tool applies them to evidence about a person, and it needs this document to exist first.
Caution A framework used for promotion, pay or dismissal has employment law implications, and consistency of application matters as much as the wording. Have anybody responsible for those decisions review it, and test it against real people before it governs anything.
Tips & Common Mistakes
- ✅ Name the competencies you actually need
- ✅ Keep to three or four levels
- ✅ Ban adjectives as level descriptions
- ✅ Ask for what crosses each boundary
- ✅ Test it on two real people before adopting it
| Common mistake | What happens | The fix |
|---|---|---|
| Adjectives as levels | Arguments at every promotion round | Demand observable behaviour |
| Six or seven levels | Adjacent levels become indistinguishable | Three or four, no more |
| Generic competency names | A framework that fits no actual job | Name what your roles really do |
| No development activity | People told to improve with no route | Ask what crosses each boundary |
What works well
- Turns adjectives into observable behaviour
- Attaches development activity to each boundary
- Template output keeps a whole framework consistent
- Free to use, with no account needed
What to watch for
- Frameworks governing pay or promotion need proper review
- It does not know your roles unless you describe them
- Too many levels make the descriptors useless
- A framework nobody tests on real people will not survive contact with them
AIToolsay is a free platform with a large library of AI tools, and this builder sits in the exam and assessment group. Each tool covers one job, comes with its own controls, and runs on prompt engineering written for it, which is why a builder writes descriptors while an evaluator applies them. Nothing installs and no account is needed. The engine menu covers MSB AI, OpenAI ChatGPT, Google Gemini, Anthropic Claude AI, DeepSeek and more, and two drafts are worth comparing to see which level boundaries are genuinely obvious. The rest of the library is on the AIToolsay homepage.
Frequently Asked Questions
Is the AI Competency Builder free?
Yes, and no account is needed before generating a draft.
How many levels should a competency have?
Three or four. Beyond that adjacent levels stop being distinguishable and the framework generates arguments rather than settling them.
Why ban adjectives?
Because good, very good and excellent are not descriptions, and every promotion dispute comes from somebody reading them differently.
Should it include development activity?
Yes. A level boundary with no route across it tells somebody they are not there yet and nothing about what to do.
Can I use it for promotion criteria?
As a draft. Anything affecting pay or progression needs review by whoever is accountable for those decisions, and testing against real cases.
How do I know the framework works?
Place two real people with it and see whether two managers agree. If they do not, the level wording is the problem.
A competency framework earns its existence at the moment two people use it to reach the same conclusion about the same behaviour. Everything else about it is formatting.
So open the AI Competency Builder, name the competencies your roles actually need, forbid adjectives as levels, and ask what crosses each boundary. Thanks for reading, and I hope the next promotion round is shorter. If the framework holds up, the AIToolsay community is open to you, our social accounts announce each new tool, push notifications arrive first, and the newsletter carries guides in this style.
Let AI Speak.