AI Core Values Generator
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How many of your company values could a new hire name in their first week, and would a single one of them change a real decision? Most value lists read like wall art, admired for a day and ignored after. The AI Core Values Generator writes a short set you can hire by, promote by, and say no by, each value tied to a plain definition and the behaviour it looks like on a normal Tuesday.
Short answer: The AI Core Values Generator turns a short description of your company into a tight set of three to six values, each with a one line definition and the behaviour it drives, so the list guides real decisions instead of decorating a wall.
What is AI Core Values Generator?
The AI Core Values Generator is a free tool that drafts the small set of principles a team actually runs on. You describe the company in plain words, set a few options, and it returns candidate values with definitions attached. Each one is written to be used, not framed. A value like Default to candor means little on its own, so the tool pairs it with what it means and what it looks like when someone lives it.
This is not a mission statement writer or a slogan tool. It names the handful of principles that settle arguments, shape a hire, and tell someone what to do when the playbook runs out. A usable value is one you could point to in a performance review or a tough call, and that is the bar the tool aims for.
Good to know A value earns its place only if its opposite is also a real choice a company could make. If no sane team would pick the reverse, the value is just a nice word.
Why Use AI Core Values Generator?
Writing values by committee is slow, and it tends to land on the same safe words every company already claims. Integrity, teamwork, excellence. The AI Core Values Generator breaks that loop. It gives you distinct, defined options in seconds, so you react to sharp candidates instead of defending vague ones. Keep the two that feel true, cut the rest, and run again with a tighter brief.
It also pushes past decoration. With the right toggles, every value arrives with a definition, a behaviour, and even a line on what it is not. That last part is where a value gets teeth. Say what a value rules out and suddenly it can guide a hire or kill a bad idea, which is the whole point.
What it does well
- Drafts a tight, defined set fast, so you edit instead of stare.
- Pairs each value with a definition and a real behaviour.
- Steers away from the generic words every company reuses.
- Can state what each value is not, which gives it teeth.
What to watch
- It drafts values, but only your team can decide to live them.
- A value means nothing until it changes a hire or a decision.
- Too many values dilutes the set, so resist keeping all of them.
How Does AI Core Values Generator Work?
You move from a company description to a defined set in a few short steps.
- Describe the company in the prompt box, such as a bootstrapped design agency of nine people that competes on taste and fast turnaround.
- Pick the AI engine that drafts the set. MSB AI, OpenAI ChatGPT, Google Gemini, and Meta AI each phrase values a little differently, so compare a couple.
- Open the advanced options accordion and set the number of values, company stage, tone, output format, and the toggles.
- Press Generate and read the output card as it fills, with a live word count tracking the set.
- Use Copy, Listen, Reuse, or Download on any result, or export the whole set to DOC, TXT, or HTML for your handbook.
Each run lands in the activity history panel, so a set you drafted before a leadership meeting is still there after you tried a warmer tone. Line the versions up and pick the one your team will defend.
| What you set | What changes in the values |
|---|---|
| Tone set to Plain and Direct | Short, blunt values with no soft padding |
| Include What It Is Not turned on | Each value gains a line on the choice it rules out |
| Output Format set to Value With Behaviours | Every value shows the action it looks like |
Try this Draft one set as Plain and Direct and one as Aspirational. The direct set is easier to hire by, the aspirational set reads better on a careers page, and you may want a little of each.
Who Should Use It?
Anyone shaping how a group behaves will get value here. Founders writing values for the first time. HR leads refreshing a stale list before a hiring push. Team leads who want a shared standard for feedback. Nonprofit boards defining what the mission asks of staff. Agencies that want a bar for the work they accept and refuse.
- Founders setting the tone for an early team.
- People and HR leads updating a handbook or a careers page.
- Team leads who need a shared standard for decisions.
- Nonprofits and agencies aligning staff around a mission.
Key Features
A tight set
Choose three to ten values, but the tool is tuned to keep the list short and usable.
Built to guide
Values arrive with definitions and behaviours, so they can settle a real decision.
Stage aware
Set your company stage and tone so the values fit an idea, an agency, or a nonprofit.
Model choice
Run the same brief through several AI engines and keep the wording that rings true.
Handbook ready
Export the set as DOC, TXT, or HTML to drop straight into your handbook or onboarding.
Version history
Session history keeps each draft, so you can compare a warm set with a direct one.
What Separates A Value From Wall Art
A value that hangs on a wall and a value that runs a company look different on the page. The first is a single admired word. The second is a word plus a definition plus a behaviour, and often a line on what it is not.
- It has a definition a stranger could read the same way you do.
- It names a behaviour, so a manager can point to it in a review.
- Its opposite is a real choice, which means it actually rules something out.
- It survives a hard trade off, when the value costs you money or speed.
The wall art test If a value would fit any company on earth, it fails. Turn on Avoid Generic Values and Include What It Is Not to pull the list back toward something only you would say.
Setting Count, Stage, Tone, And Format
The accordion is where a bland list becomes a set your team can defend. Every control on the AI Core Values Generator is below, with a starting point that leans toward values you can act on.
| Option | What it controls | When to change it | Suggested starting point |
|---|---|---|---|
| Number of Values | How many values the set contains | Fewer is easier to remember and live | 5, enough range without dilution |
| Company Stage | Tunes values to Idea through Established, Nonprofit, or Agency | Match it to where the company really is | Growing, a common middle ground |
| Tone | Plain and Direct, Warm, Bold, Formal, or Aspirational | Match it to how your team actually talks | Plain and Direct, easiest to hire by |
| Output Format | Value and One Line, Value With Explanation, Value With Behaviours, or Table | Pick the shape your handbook needs | Value With Behaviours, the most usable |
| Explain What Each Means | Adds a definition under each value | Keep on so no one guesses at meaning | On, definitions stop misreadings |
| Show It in Behaviour | Adds a concrete action for each value | Keep on when the set feeds a review | On, behaviours make values real |
| Avoid Generic Values | Steers off the words every company claims | Turn on if you keep seeing integrity or teamwork | On, it forces something distinct |
| Include What It Is Not | Adds the trade off each value rules out | Use it when a value needs teeth | On, the anti line gives it edge |
| Distinctiveness | How far the values stray from the safe center | Raise for a bold culture, lower for a formal one | Around 60, distinct but still credible |
| Custom Instructions | A free text box for context or rules | Add your industry, a value to keep, or one to avoid | Name your field, then add one rule |
Do not keep them all Ask for eight and love six, and you will be tempted to keep all six. A team lives three to five. Beyond that, no one remembers the list, and an unremembered value guides nothing.
Turning Values Into Behaviours
A value only bites when it names an action. Own the outcome is a poster. You fix the broken checkout even though you did not build it is a behaviour. The AI Core Values Generator can write both, but the behaviour is the part that shows up in a review and a hiring scorecard.
- For each value, ask what a person would do more of and less of if they lived it.
- Write the behaviour in the present tense, as something observable.
- Tie one interview question to each value, so hiring tests the list.
Example Inputs
The tool reads a plain brief best. A few that produce sharp sets:
- A nine person design agency that competes on taste and fast turnaround, Tone Bold, Number of Values 5.
- An early stage climate startup that ships hardware, Company Stage Early Startup, Include What It Is Not on.
- A community nonprofit run mostly by volunteers, Company Stage Nonprofit, Tone Warm.
Example Outputs
Here is the kind of set a clear brief returns, with Output Format set to Value With Behaviours.
| Value | What it means | What it looks like |
|---|---|---|
| Default to candor | Say the hard thing early and kindly | You flag a slipping deadline the day you see it |
| Own the outcome | Carry a problem past your job title | You fix the broken checkout you did not build |
| Small and sharp | Do fewer things at a higher bar | You cut a feature so the rest can ship well |
| Earn the next yes | Treat every client like a renewal | You send the update before anyone asks |
Best Use Cases
The AI Core Values Generator earns its keep at the moments values actually get used.
- Writing a first values set before a founding team scales.
- Refreshing a tired list ahead of a hiring push.
- Building interview scorecards that test each value directly.
- Grounding a handbook or careers page in principles, not platitudes.
Tips & Common Mistakes
A good set can still fall flat. Run this check before you publish the list.
- ✅ Keep the set to three to five values a team can recite.
- ✅ Give every value a definition and a behaviour.
- ✅ Confirm each value's opposite is a choice you could have made.
- ✅ Attach one interview question to each value.
- ✅ Check the list would survive a decision that costs you money.
Comparison Table
The same value reads very differently depending on how much you define it.
| How it is written | Example | How usable it is |
|---|---|---|
| Word only | Excellence | Low, it means anything |
| Word plus definition | Small and sharp, do fewer things at a higher bar | Better, meaning is shared |
| Value with behaviour | Small and sharp, so you cut a feature to ship the rest well | High, a manager can point to it |
| Value with an anti line | Small and sharp, not busy for the sake of it | Highest, it rules something out |
AIToolsay is a large suite of free AI tools you can use in the browser with no account and no sign up. Every tool lets you choose the AI engine you prefer, from MSB AI to OpenAI ChatGPT and more, then export your work in a click. Open the AI Core Values Generator to draft a set your team can actually use. Once the values are set, the AI Brand Manifesto turns them into a rallying statement, and the AI Brand Guidelines Writer records them in the handbook so every hire meets them on day one. Start from the AIToolsay homepage to see the rest.
Frequently Asked Questions
Do I need an account to use the AI Core Values Generator?
No. The tool is free and runs in your browser. Describe your company, generate a set, and export the values you keep without signing up for anything.
How many values should a company have?
Most teams live three to five. You can ask for more, but a list no one can recite guides nothing. Draft a wider set, then cut it down to the ones you would defend.
How is this different from a mission statement?
A mission says where you are going. Core values say how you behave on the way. The AI Core Values Generator writes the second, the principles that settle a hire or a hard call.
Will the values be generic?
They can be if you leave the defaults. Turn on Avoid Generic Values and Include What It Is Not, and raise Distinctiveness, to pull the set toward something only your company would say.
Can I match the tone to my culture?
Yes. Set Tone to Plain and Direct, Warm, Bold, Formal, or Aspirational, and set Company Stage to fit where you are, from Idea to Established, Nonprofit, or Agency.
What format works best for a handbook?
Set Output Format to Value With Behaviours so each value carries an action, then export as DOC to drop straight into onboarding docs and interview scorecards.
Thanks for reading, and good luck writing values your team will actually reach for. The test is simple. A month from now, could someone name a decision your values changed? If yes, the list is doing its job, and if not, it is time to sharpen it.
If the AI Core Values Generator helped, come and join the AIToolsay community, follow AIToolsay on social media, switch on push notifications for new tools, and subscribe to the newsletter so the next update lands with you first.
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