Positioning Statement Stress Test

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0.0 0 uses Aug 14, 2026 Marketing & Ads
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The Prompt
Draft a positioning statement for [PRODUCT], then attack it.

STEP 1 — Write it in this form:
For [AUDIENCE] who [PROBLEM], [PRODUCT] is the [CATEGORY] that [BENEFIT]. Unlike [ALTERNATIVE], it [DIFFERENTIATOR].

STEP 2 — Now stress test your own draft:
- The skeptic: which word would a buyer not believe, and what proof closes it?
- The competitor: how would [ALTERNATIVE] rewrite this so it describes them equally well? If they can, the differentiator is not one.
- The customer: which part describes what we built rather than what they get?

STEP 3 — Rewrite once, incorporating what survived. Show the before and after side by side and name what changed.
Variables — replace these:
[PRODUCT]· Your product [AUDIENCE]· Target segment [PROBLEM]· The problem they have [CATEGORY]· The category you compete in [BENEFIT]· The outcome [ALTERNATIVE]· The main alternative [DIFFERENTIATOR]· What only you do
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Prompt Details
CategoryMarketing & Ads
Typetext
Difficultyadvanced
Tokens400
CreatedAug 14, 2026
UpdatedAug 14, 2026
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