Write a [DURATION]-minute user interview guide. WHAT I WANT TO LEARN: [RESEARCH_GOAL] WHO I AM TALKING TO: [PARTICIPANT] Rules that make the data usable: - Ask about specific past behaviour, never about hypothetical future behaviour - No leading questions. No questions containing our product's name until the last section. - Open broad, narrow gradually - For each question, give the follow-up probe that gets past the first polite answer Include: 1. A two-minute warm-up that is not small talk 2. The main questions in order, with timings 3. The one question I must ask even if we run out of time 4. What NOT to say when they criticise something I built 5. A closing question that surfaces what I forgot to ask Flag any question that will produce an opinion rather than evidence.
Builds the strongest honest version of the argument you disagree with.
Finds the pattern across raw notes and separates it from the loudest single quote.
Summarises a body of reading without smoothing over where sources conflict.