Content Brief a Writer Can Follow

intermediate
0.0 0 uses Aug 16, 2026 SEO & Search
Works with: ChatGPTClaudePerplexity
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The Prompt
Write a content brief for an article targeting "[PRIMARY_KEYWORD]".

Include:
1. Search intent in one sentence — what the person typing this actually wants
2. Who they are and what they already know
3. Working title plus two alternatives
4. The H2/H3 structure, with a line on what each section must establish
5. Secondary keywords and where they belong naturally
6. Questions to answer explicitly (pull from what people also ask about this)
7. What to link to internally and why
8. Target word count, with the reasoning
9. The three things that would make this better than what currently ranks
10. Explicit out-of-scope list, so the writer does not wander

Target audience: [AUDIENCE].

Do not invent competitor URLs or traffic numbers. Where the brief needs live SERP data, mark it [CHECK SERP].
Variables — replace these:
[PRIMARY_KEYWORD]· The keyword to target [AUDIENCE]· Who will read it
Use with these AI models
ChatGPT
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Prompt Details
CategorySEO & Search
Typetext
Difficultyintermediate
Tokens400
CreatedAug 14, 2026
UpdatedAug 16, 2026
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