Content guides
Step-by-step AI guides tagged Content.
Write a blog post with AI without it sounding like AI
Most AI-written posts read as AI-written because of how they were prompted, not because of the model. Th...
Read guideFind keyword gaps with AI without inventing search volume
Ask an AI for search volumes and it will give you confident numbers that are entirely fabricated. Used f...
Read guideBuild a content brief with AI that a writer can use
AI is genuinely good at the research half of a brief and bad at the judgement half. Knowing which half y...
Read guideClone a voice responsibly and legally
Voice cloning has real uses: accessibility, localisation, and your own voice at scale. All of them depen...
Read guideWrite ad variants and test them properly
AI removes the cost of writing variants, which makes it very easy to run tests that cannot teach you any...
Read guideEdit AI drafts so they stop sounding like drafts
Readers cannot always name what makes text feel machine-written, but they notice. These are the specific...
Read guideTurn a script into a watchable AI video
Generating clips is the easy part. What separates a watchable AI video from a slideshow is pacing, conti...
Read guideDisclose AI use in your work the right amount
Disclosure norms are unsettled and the test that works is simple: would this person feel misled if they...
Read guideWritten to be followed, not skimmed
Every guide here is a procedure someone actually ran, with the steps, the time it takes and the places it goes wrong.
Numbered steps, not prose
Each guide breaks into steps with their own anchor, so you can send a colleague straight to step four. Those anchors are minted once and never move.
Levels you can read without colour
Beginner to Expert, shown as filled pips as well as a label, so the level survives a screenshot, a colourblind reader and a printout.
An honest time estimate
The minutes on each card are the sum of its steps, not a reading speed. Guides without an estimate sort last rather than first — an unknown length is not a short one.
Freshness that means something
“Updated” moves only when a person changed the content — never when someone read it. Sorting evergreen guides any other way ranks whatever was most recently opened.
Filters that admit when they are empty
Every count is measured with your other filters applied, so the number beside an option is what you will actually get. Options that cannot narrow anything are not offered.
Prerequisites up front
What you need before you start, and what you will be able to do at the end, are stated before the first step — not discovered halfway through.
