AI Marketing Prompts Cheat Sheet
Briefs that produce usable copy instead of generic copy
Marketing output is only as specific as the brief. The difference between generic AI copy and usable AI copy is almost entirely in what you specify up front.
Every brief needs
- The audience, specifically "Ops managers at 50–200 person logistics firms", not "businesses"
- The one action you want A piece of copy with two goals achieves neither
- The objection to overcome The most useful single line in any brief
- A hard constraint Channel, character count, and what must not be claimed
- Voice, by example Paste three lines of your own copy — it beats any adjective
Patterns by channel
| Channel | Ask for |
|---|---|
| Landing headline | 10 options across 3 angles — outcome, objection, curiosity — max 8 words |
| Cold email | A 60-word version and a 120-word version, subject lines separate |
| Ad copy | 5 variants changing ONE variable so the test is readable |
| Product description | Feature, then the benefit, then who it is NOT for |
| Social post | The hook alone, ten ways, before writing the body |
Never let it invent a fact
Models fill gaps fluently, so statistics, customer counts, awards and comparative claims appear in draft copy looking exactly like real ones. Supply every number in the brief and add a line saying that no figure not given may be used. An invented claim in published marketing is a regulatory problem, not a style one.
Frequently asked questions
Why does AI copy sound generic?
Because the brief was. Audience, single action, objection, constraint and voice-by-example are what make output specific; without them the model has nothing to be specific about.
Can it write statistics for me?
Never let it. Supply every figure in the brief and state that no number not given may be used. An invented claim in published marketing is a regulatory problem, not a style one.
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