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DALL·E

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by OpenAI

OpenAI's image generator — the easiest way to get a usable picture from a plain-English sentence.

Free Plan Available Freemium API Available Mobile App
4.5 Rating
1.1K reviews
24.2K+ visits
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About DALL·E

OpenAI’s image model that turns natural-language prompts into images.
  • Conversational Chat AI Capabilities
  • Text Generation Content & Media
  • File Uploads Data & Files
  • Public API Developer & Automation
  • Team Workspaces Collaboration
  • SSO & SAML Security & Compliance

Key Features

AI Capabilities

  • Conversational Chat

    Via ChatGPT

    Multi-turn natural-language conversation with follow-up context.

  • Multilingual Support

    Understands and replies in dozens of languages, including translation between them.

Content & Media

  • Text Generation

    Drafts, rewrites and edits long-form and short-form copy.

  • Image Generation

    Creates original images from a text prompt.

  • Image Understanding

    Reads photos, screenshots, diagrams and handwriting and answers questions about them.

Data & Files

  • File Uploads

    Attach files to a conversation for the model to read and work with.

Developer & Automation

  • Public API

    A documented API for building the same capability into your own product.

  • Custom Assistants

    Build and share a configured assistant with its own instructions and knowledge.

  • Third-Party Integrations

    Connects to other SaaS products through apps, connectors or an integration platform.

Collaboration

  • Team Workspaces

    Shared workspace with pooled seats, billing and admin management.

  • Shareable Links

    Publish a conversation or output as a link others can open.

  • Export & Download

    Export chats, documents or data out of the product in an open format.

DALL·E Pricing

Prices are set by the vendor and may change.

Free (in ChatGPT)

$0 /month

What's included

  • A limited number of images per day
  • Conversational editing
  • No separate signup needed
  • Web and mobile
Try in ChatGPT
Popular

ChatGPT Plus

$20 /month

What's included

  • Substantially higher image limits
  • Access to the newest image model
  • Everything else ChatGPT Plus includes
  • Priority at busy times
Upgrade

API

Per image usage

What's included

  • Priced per generated image by size and quality
  • Programmatic generation and editing
  • Scales to production workloads
  • Usage dashboards and keys
View docs

Enterprise

Custom

What's included

  • Volume pricing
  • SSO and admin controls
  • Data-retention agreements
  • Dedicated support
Contact sales
View full pricing details

What Users Say

4.5/5
Based on 1.1K reviews

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Real-World Use Cases

  • Marketing images
  • Blog illustration
  • Social content
  • Presentations
  • Prototyping
  • Concept sketches

What is DALL·E?

DALL·E is OpenAI's text-to-image system. Its defining strength is prompt adherence: describe a scene in ordinary language and you generally get what you asked for, without learning a prompt syntax first.

Most people meet it inside ChatGPT, where image generation is simply part of the conversation — you can ask for a change in plain words and it edits rather than starting over. It is also available through the OpenAI API for developers building generation into their own products.

Benefits of DALL·E

Its practical advantages:

  • Conversational editing. "Make the sky darker" works; no re-prompting from scratch.
  • Excellent instruction following. Complex, multi-part descriptions come out largely correct.
  • No prompt engineering required. Plain sentences are enough.
  • Bundled with ChatGPT. No separate subscription for most users.
  • A real API for automated generation.
  • Built-in safety filtering that suits brand-safe commercial use.

Who Should Use DALL·E?

DALL·E is the sensible default for non-specialists.

  • Marketers and content teams needing quick, on-brief illustration.
  • Existing ChatGPT subscribers — it is already included.
  • Developers adding image generation to an app via the API.
  • Educators and presenters producing slide imagery.

If ultimate aesthetic quality is the goal, Midjourney wins. If you need full control or self-hosting, use Stable Diffusion.

Pros & Cons

6Pros 4Cons

Pros

6
  • Understands plain-language prompts without special syntax.
  • Conversational editing — describe a change instead of re-prompting.
  • Included with ChatGPT, so most users need no extra subscription.
  • Well-documented API for automated generation.
  • Strong safety filtering suits brand-safe commercial work.
  • Handles complex multi-element scenes reliably.

Cons

4
  • Aesthetic quality trails Midjourney on artistic work.
  • Content filters can block legitimate creative prompts.
  • Less fine-grained control than Stable Diffusion.
  • Free-tier image limits are low.

What's New

  1. Improved text rendering

    Feature

    Words and short phrases inside images are noticeably more legible.

  2. Conversational image editing

    Feature

    Describe a change in chat and the existing image is edited rather than regenerated.

  3. API image editing endpoint

    Feature

    Mask-based inpainting exposed to developers.

  4. Per-image API pricing update

    Pricing

    Revised pricing across size and quality tiers.

Frequently Asked Questions

Is DALL·E free?
There is a limited free allowance inside ChatGPT. ChatGPT Plus raises the limits considerably, and the API is billed per generated image.

How do I use DALL·E?
The simplest route is to ask ChatGPT for an image in ordinary conversation. Developers can call the images endpoint of the OpenAI API directly.

Can I use DALL·E images commercially?
Yes. OpenAI grants users ownership of the images they create, subject to the usage policies. Check the current terms for your specific use case.

DALL·E or Midjourney?
Midjourney for artistic quality and stylistic control; DALL·E for accuracy to a complex brief, conversational editing and easy API access.

Can DALL·E edit an existing image?
Yes. You can upload an image and describe the change, or use the API editing endpoint with a mask for precise inpainting.

Why was my prompt refused?
Content filters block prompts involving real public figures, violence, explicit material and certain trademarks. Rewording usually resolves borderline cases.

Tool Information

  • Category AI Image Generators
  • PricingFreemium
  • Free PlanYes
  • API AvailableYes
  • Mobile App
  • Language Support16+ Languages
  • Starting Price$0
  • DeveloperOpenAI
  • Founded2021
  • Websiteopenai.com
  • StatusActive
  • Last UpdatedAug 15, 2026
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Best For

Marketing imagesBlog illustrationSocial contentPresentationsPrototypingConcept sketches

Platforms

Web iOS Android API

Tags

Image GenerationOpenAIFree PlanAPI Available

Languages

Arabic Chinese Dutch English French German Hindi Indonesian Italian Japanese Korean Polish Portuguese Russian Spanish Turkish

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